Memory hooks are a great way to help us recall answers. But if we treat the times tables as a grid of many answers, we are going to need a vast number of memory hooks to help us out. A skill-based approach can still however use memory hooks to support you in applying multiplication skill to the problems covered by the times tables.
In recent years, many people have challenged how appropriate it is to attempt to learn the times tables up to 12x12. Some prefer to limit the learning objective to 10x10 often citing decimalization as the reason for this, without speaking out the truth which underlies their motivation, being a preference to dumb-down the learning objective as it is then easier to accomplish.
On the other hand, those who value the ability to multiply (typically those who are comfortable themselves and often fail to see the problem through other people's eyes) suggest raising the bar to empower students with skills based on enlarging the times tables to cover up to 20x20 or even 100x100. This kind of goal cries out for a skill-based approach, rather than memorization of number facts.